The Ultimate Guide to Japan’s Best Festivals (Matsuri): 2025 & 2026 Calendar
A trip to Japan isn't complete without experiencing the chaotic energy and deep tradition of a 'Matsuri' (festival). But with over 300,000 festivals across the country, finding the right one can be overwhelming.
Whether you are looking for the thunderous drums of a summer fire festival or the magical lanterns of a winter snow event, timing is everything. In this guide, we have curated the top cultural events worth traveling for, fully updated with confirmed dates for late 2025 and the upcoming 2026 season.
Summer
Summer dazzles with hanabi (fireworks) illuminating the night skies and countless festivals in June, July, and August. Don't miss the iconic Gion Festival in Kyoto or the lively Aomori Nebuta Festival in Aomori.
Winter
Winter brings enchanting snow festivals featuring massive ice and snow sculptures of pop culture icons and historical figures. The Sapporo Snow Festival and Nozawa Fire Festival are especially popular.
Spring
Spring marks cherry blossom season, celebrated with flower festivals and cheerful gatherings under blooming trees. The Hirosaki and Kakunodate Cherry Blossom Festivals stand out among many nationwide.
Fall
Autumn showcases fiery momiji (red maple leaves) and festive events around temples and shrines, like the Fujiwara Autumn Festival in Hiraizumi and the Kawagoe Festival. Major international events such as the Tokyo International Film Festival, Tokyo Motor Show (biennial), and Tokyo Comic Con also take place in fall.
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