Traditional Japanese festival dancers in vibrant red kimono performing under falling snow or sakura petals at night

Japanese Festivals 祭り

Experience the vibrant spirit of Japan through its colorful matsuri celebrations

Japan Festivals

Japan's festival culture, known as matsuri, is vast, with estimates suggesting between 100,000 and 300,000 festivals annually, generating significant economic impact (530 billion yen as of 2019, according to Wikipedia). These events, often tied to Shinto and Buddhist traditions, range from major urban celebrations like the Gion Matsuri in Kyoto to local community gatherings.

Traditional Japanese summer festival with Tokyo Tower and Mount Fuji in the background

Summer

Summer dazzles with hanabi (fireworks) illuminating the night skies and countless festivals in June, July, and August. Don't miss the iconic Gion Festival in Kyoto or the lively Aomori Nebuta Festival in Aomori.

Japanese snow monkeys (macaques) relaxing in a natural hot spring at Jigokudani Monkey Park

Winter

Winter brings enchanting snow festivals featuring massive ice and snow sculptures of pop culture icons and historical figures. The Sapporo Snow Festival and Nozawa Fire Festival are especially popular.

Woman in pink kimono admiring cherry blossoms in front of an orange torii gate during spring

Spring

Spring marks cherry blossom season, celebrated with flower festivals and cheerful gatherings under blooming trees. The Hirosaki and Kakunodate Cherry Blossom Festivals stand out among many nationwide.

Autumn landscape with Mount Fuji, red maple trees, and their reflection in a serene lake

Fall

Autumn showcases fiery momiji (red maple leaves) and festive events around temples and shrines, like the Fujiwara Autumn Festival in Hiraizumi and the Kawagoe Festival. Major international events such as the Tokyo International Film Festival, Tokyo Motor Show (biennial), and Tokyo Comic Con also take place in fall.