Japanese beef bowl chain Sukiya is offering a 'Smile Box' lucky bag for 2026. It includes exclusive merchandise and coupons that essentially pay for the bag itself!

Sukiya, a popular beef bowl chain in Japan, is selling 'Smile Box 2026' lucky bags both in-store and online. The online 'Special' version costs 4,000 yen (plus shipping) and contains exclusive items like donburi chopstick rests, a blanket, soup mug, wooden spoon, and 4,000 yen worth of coupons. These coupons can be used until June 30, 2026, offering savings on your meals.

For travelers, this means a chance to snag some unique, Japan-themed merchandise and enjoy discounted meals at Sukiya locations across the country. The lucky bag provides a fun cultural experience and practical savings for those planning to dine at Sukiya during their trip.

Notably, the online store uses a 'waiting room' system to manage traffic during sales, making the purchasing process smoother. If you're visiting Japan in 2026, consider grabbing a Smile Box for a taste of Japanese New Year traditions and some useful souvenirs.